Starbucks pulls a “Nick”
Nick Starr | February 11, 2008
There have been many things that I’ve done which people have described as “pulling a Nick” (for example the method on which I got my iPhone for practically free). In switching to the iPhone, or rather the BB Curve then iPhone, I made the switch away from my long time carrier T-Mobile. I enjoyed the 24/7 customer service, selection in phones, etc, but iPhone was just too tempting.
While I was a T-Mobile customer I also paid for the Starbucks/T-Mobile Hotspot access at $20/month. When I made the switch to AT&T I got a 3G Expresscard/34 AT&T wireless modem from my MacBook Pro (both of which were stolen, yet I’m still paying for the modem). I canceled my T-Mobile hotspot access at the same time, and enjoyed the freedom of my modem. The irony is that I would still end up in a Starbucks most of the time on my laptop, but now using my 3G modem, which produced slightly slower speeds then the Starbucks/T-Mobile access.
Well Starbucks has pulled a “Nick” and made the switch over to AT&T as of today. Now the change will happen at the store level by the end of the year, but now that I live in one of the most connected areas of the country, I anticipate the change over in the San Francisco area to be quick.
The deal offers a lot of new and cheaper options. Previously it was $9.99/day, $19.99/month for T-mobile customers, and $29.99/month for non T-Mobile customers. The new pricing plan is $3.99 for a 2 hour block for AT&T customers and Starbucks card holders. Every Starbucks Card holder will get 2 free hours a day as well. In addition, anyone with AT&T DSL service at home (which I recently got) already enjoy free wireless access at AT&T hotspots, and thus the addition of Starbucks will expand the network they have access to.
I can’t wait for this deal to finally be finished and all the stores converted over. Now I just need to get a laptop again, so I can enjoy the atmosphere and aroma of Starbucks while surfing the web.
P.S. If you work at Starbucks, you will get free unlimited access to the wireless access, just another perk of working at the largest coffee shop in the world.
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